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A complete guide to the process behind effective advertising design. Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full-color text provides a highly illustrative, b...

Advertising by Design: Creating Visual Communications with Graphic Impact

Arbitrage is the practice of taking advantage of a price difference between two or more markets, striking a combination of matching deals that capitalize upon the imbalance, the profit being the difference between the market prices. For the first ...

Retail Arbitrage: The Blueprint for Buying Retail Products to Resell Online

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we l...

Sway: The Irresistible Pull of Irrational Behavior

A Better Way to Better Behavior. Karen Pryor's clear and entertaining explanation of behavioral training methods made Don't Shoot the Dog! a bestselling classic. Now this revised edition presents more of her insights into animal-and human-behavior...

Don't Shoot the Dog!: The New Art of Teaching and Training

A step-by-step guide to develop a flexible comprehensive operational due diligence program for private equity and real estate fundsAddressing the unique aspects and challenges associated with performing operational due diligence review of both pri...

Private Equity Operational Due Diligence, + Website: Tools to Evaluate Liquidity, Valuation, and Documentation (Wiley Finance)

Well honed negotiating skills can benefit everyone both personally and professionally. This book explores how to develop critical negotiation skills using a very individual, personalized approach. It examines how personality and temperaments influ...

Conflict Management: A Practical Guide to Developing Negotiation Strategies

Whether yours is a small one-person hop or a large mega-consulting powerhouse, the revised edition of The Consultant's Scorecard helps you move past the same old promises and provide cold, hard proof of success -- which you must offer if you want ...

The Consultant's Scorecard, Second Edition: Tracking ROI and Bottom-Line Impact of Consulting Projects

Since its inception An Introduction to Business Ethics, by Joseph Desjardins has been a cutting-edge resource for the business ethics course. DesJardin's unique approach encompasses all that an introductory business ethics course is, from a multid...

An Introduction to Business Ethics

If a country's Gross Domestic Product increases each year, but so does the percentage of its people deprived of basic education, health care, and other opportunities, is that country really making progress? If we rely on conventional economic indi...

Creating Capabilities: The Human Development Approach

An accessible, and intuitive, guide to stock valuationValuation is at the heart of any investment decision, whether that decision is to buy, sell, or hold. In The Little Book of Valuation, expert Aswath Damodaran explains the techniques in languag...

The Little Book of Valuation: How to Value a Company, Pick a Stock and Profit (Little Books. Big Profits)

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